How to Combine Email and Social to Build Your Business
2. Build free fan pages … often. Use coupons, newsletters and offers. Paste them in your blog, your friends’ blogs, on free web pages, and, most importantly, on your Facebook or Google+ page. Send them via email (it should be automatic so you don't have to change a thing). Be sure to link some of your Facebook fan page posts onto your free fan pages. When people click on them it will raise your ranking and push those feed stories higher.
3. Put your social links on all marketing materials. Give consumers the chance to like your brand while reading your blog, viewing email messages, browsing your website, among other opportunities.
4. Encourage sharing. Provide your email subscribers the opportunity to share your messages with the social world via automatic share bars.
That sounds like the kind of success equation that adds up for your business.
Dan Forootan is president of StreamSend, an email marketing service provider and creator of the social marketing tool suite StreamSend Share.