How to Combine Email and Social to Build Your Business
Email marketers know that their list is their lifeblood. It’s how they nurture new relationships and keep existing ones going strong. It’s the way they deliver valuable content that subscribers respond to and look forward to receiving. Adding new subscribers is essential to keep that momentum going. That means finding similarly interested prospects to add to your audience — which is how the email plus social equation adds up to a big payoff for your business.
With about 2 billion users in the world, email is the backbone of customer relations. It's how customers get order confirmation and warranty information, as well as find out about your company's news, special offers and sales. Email is also how prospects find out more information about your company by opting in to special offers or news.
Social media has burst onto the scene. Facebook has more than 800 million active users and over 4 million active fan pages. Social media has its own vernacular. It's about engaging a customer or being part of the conversation, which means getting your message out and ultimately getting consumers to opt in to one of your offers.
Social media works because it lets people get to know your brand for a while, after which they can decide to take interim steps to “Follow" or “Like” you before signing on. They see what your business is offering and if their friends like your business, but haven’t yet decided to "get on your list" or respond to any specific offer.
They need the right motivation to get on board. Therefore the onus is on you to make the right offer and make it easy for them to engage with you. Here are a few time-saving tricks to help make that happen:
1. Use a “sharing” tool several times a week to post interesting content from other sites to your fan page. Content can be shared with your fans and followers in an instant. Identify what your fans and followers like, then share it on your fan page. Keep it interesting. Any time a user clicks on an item or likes some of your content, future items from you will climb higher in their news feed.