Email Marketing: 5 Ways to Grow Your List
Marketing is a never-ending quest to connect with new prospects, new customers and new email subscribers. This makes a high-performing email contact list one of the most impactful tools in any marketing professional's arsenal, no matter what their core business.
Unfortunately, the average email list churns by about 30 percent every year. To keep this pool of prospects fresh, marketers must employ a number of tactics to consistently cultivate a vibrant and vested subscriber base. To help, here are a few easy steps to help build your list—and boost your business.
1. Don't Create Unnecessary Barriers to Sign-up.
Many company websites corral links in footers for the sake of design. Sure, it looks clean—but this is a sure way to miss out on opt-in opportunities. Don't make site visitors work to make a connection; put your signup form at the top of your home page alongside some other engaging content. You'll get the largest possible number of eyeballs on your form without requiring site visitors to scroll all the way down to the bottom.
2. Put Your Sell—and Your Story—Front-and-Center.
We're all storytellers. In marketing, your story is the center of your strategy. Every organization should have three to five key messages ready to share with prospects at any time. But many organizations fail to plug these messages into channels that can help you grow your list, resulting in missed signup opportunities. Adapt one of your core messages to create a clear call to action for prospective subscribers. Then, use this new messaging to promote your company's signup link on social media—not just once, but on an ongoing basis.
Your social audience has already shown interest in your organization, so don't play hard to get! Invite friends and followers to take the next step in engagement by sharing your signup link across social channels regularly.