3. Install Free Google Analytics and Quantcast Tags on Your Site. Once you start collecting data, you will see not only where viewers are coming from (and on what devices), but also where they go after leaving your site.
4. Set Up Goals, Custom Reports and Dashboards in Google Analytics. From device usage and social media profile stats integration to cross-channel campaign tracking, you can build highly customized reports that give you a constant stream of new data about your site visitors, email clickers, action takers and donors.
With a mind toward capturing supporters' attention on their mobile devices, a few tweaks can help you transform your email outreach into a true workhorse.