5. Do You Include a 'Company News and Updates' Section in Your Newsletter?
It's a good idea to create a section in your newsletter for company news, announcements, updates, etc. According to a study by the Nielsen Norman group, 60 percent of email newsletter users rate a company news section as "valuable content." That means 60 percent of newsletter users are making more money when they include this section than they do when it is absent. I don't know about you, but I like to come down on the side of more money. This section keeps subscribers connected to your company. They know the latest news. They hear about new products and services. You can promote upcoming events. When prospects and customers feel connected to a company, they are more likely to buy from them—plain and simple.
6. Does Your Newsletter Have Special Offers and Incentives in It?
Subscribers love discounts and special offers. People in general like discounts and special offers. Give the people what they want. Offering "exclusive discounts" and "subscriber-only special offers" gives prospects a reason to subscribe and gives subscribers a reason to keep reading each new email you send them. Email newsletters produce results by providing repeated brand exposure and pointing subscribers to your website. You can accomplish both of these goals more effectively by including special incentives to your newsletter subscribers.
7. Are You Including Links to Your Website in Each Newsletter?
As I just mentioned briefly, your email newsletter is trying to accomplish two goals:
- Offering valuable content to encourage brand exposure through loyal reading.
- Driving traffic to your website.
You want to send your subscribers to your website as often as possible, because that's where they can schedule appointments, get estimates, fill out contact forms, etc. That's where you can turn prospects into customers or generate more sales from your current customers. All you have to do is look through the topic you are discussing in each newsletter, and find opportunities to add a link to a specific product page or a custom-made landing page. The more opportunities you give your subscribers to visit your website, the more chances you have to generate revenue. So make it happen.