5. Coupons come alive. One staple promotion for many marketers is the use of coupons for discounts on product purchases, events or entertainment attractions. They work well in email and even better in mobile. The customer can easily redeem the coupon by showing the email or coupon image at an offline venue. Some marketers even include a scannable barcode in their coupon emails.
6. Consider adding mobile alerts to the communications mix. Examine your Web and email analytics to determine how important mobile is to your audience. If you see increasing demand, you might consider adding mobile alerts to your communication stream.
Should you decide this is a worthwhile undertaking, plan to use an opt-in strategy. It's also important to notify potential subscribers that messaging and data charges may be incurred.
Mobile alerts may not be on your radar screen now, but it's worthwhile to sign up for a few programs to see what other marketers are doing. Companies such as Consumer Reports, JCPenney, Office Depot, Sephora and Oracle offer mobile alert options. In some cases, there is an app customized for specific devices.
We're still in the early stages of the email and mobile evolution. The Nielsen Company forecasted that smartphone penetration will reach 50 percent by mid-2011. That's critical mass! Now is the time to get poised to take advantage of this growing trend.