Email Dead? Bah Humbug.
Ghost of Email Future
In the cold, dreary graveyard of email marketing lie the plots of spambots and phishing syndicates. Beneath the dust on one of these tombstones, will we see the name “Email Marketing”?
Here’s why: Over the course of 15 years of technological upheaval and innovation, email has shown an uncanny ability to adapt to the needs of businesses and individuals alike. While it is true that, in 10 years, email might not look the same as it does today, it will still be an integral part of personal, B-to-B, and B-to-C communications.
Some of the most exciting things on the horizon include: widespread adoption of HTML5, mobile-first design and real-time contextualization. The reasons for email’s evolutionary tenacity are many, but amid the technical explanations, economic theories, and behavioral observations that explain its continuing health is the simple, powerful, and undeniable fact that no matter how many naysayers predict its demise, email survives because consumers love it.
No dreary graveyard awaits email. The future is bright.
This holiday season, keep in mind that email has come a long way, remains one of the best marketing methods on the planet, and continues to adapt to new technology. Marketers can rest assured it will be here for generations to come. As you prepare your segmented, personalized, perhaps even contextually relevant campaigns, do so with a smile. And remember, when the kids run to you to scroll through message after message, you did this to yourself. God bless us, everyone!