Email Campaign Archive Report: 17,000 Emails Received in October
4. The exclamation point is more popular in subject lines! In October 2009, 27.6 percent of emails used an exclamation point. In October 2010, that percentage jumped to 31.5 percent. The top 10 most used words and symbols from last year continue to grow, as it’s become apparent that a significant portion of email is about last-minute deals, discounts and saving money. Top words include “off,” “you,” “new,” “free,” “save” and “shipping.”
Gary Hennerberg is a consultant and copywriter, who analyzes email data from the EmailCampaignArchive.com. Gary also contributed two chapters to All About eMail Creative. Gary can be reached at Hennerberg.com.
Reinventing Direct is for the direct marketer seeking guidance in the evolving world of online marketing. Gary Hennerberg is a mind code marketing strategist, based on the template from his new book, "Crack the Customer Mind Code." He is recognized as a leading direct marketing consultant and copywriter. He weaves in how to identify a unique selling proposition to position, or reposition, products and services using online and offline marketing approaches, and copywriting sales techniques. He is sought-after for his integration of direct mail, catalogs, email marketing, websites, content marketing, search marketing, retargeting and more. His identification of USPs and copywriting for clients has resulted in sales increases of 15 percent, 35 percent, and even as high as 60 percent. Today he integrates both online and offline media strategies, and proven copywriting techniques, to get clients results. Email him or follow Gary on LinkedIn. Co-authoring this blog is Perry Alexander of ACM Initiatives. Follow Perry on LinkedIn.