’Ello, Facebook! Sincerely, Your New Ad-Free Competitor
"The most important thing to me about social media is just being where everyone else is," writes Lily Hay Newman on Friday for Slate in "Trendy Social Network Ello Doesn't Seem That Great, but I'll Use It if Everyone Else Does."
2. Marketers Plan to Join Ello, Anyway. Is there really any doubt? Also, Marketing Land says so. "There's no harm in—or, as far as we know, restriction against—creating an Ello business page," writes Marketing Land's Martin Beck on Sept. 25.
But beware, marketers, Ello has "Friends" and "Noise" feeds, writes Luis Antezana on Saturday on LinkedIn Pulse.
3. "Ello Is Not Mobile-Ready," writes Claire Potter in a Sept. 25 blog post on the Chronicle of Higher Education's website. Load-time is slow and images upload sideways and upside-down, she writes.
This could be significant, as Facebook says more than 1 billion of its 1.3 billion monthly active users are on mobile.
Potter, though, lists far more positives than negatives about the new network—ranking the possibility for anonymity among the highest. "Ello does not have a so-called 'real-name' policy, which is how they became the go-to platform," she writes.
4. Some Consumers Actually Like Communicating With Brands on Social Networks. "Study: Facebook Fans Who Interact With the Brand Page Make for Higher-Paying Consumers," writes InsideFacebook on Sept. 25.
Will Ello Usurp Facebook?
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