Postal Changes Take Shape
8. If your file includes metropolitan areas, ask your vendor to perform an apartment append to secure better coding and deliverability.
Integrate these steps into every marketing plan, and what today may seem as hard to process as a jagged-edged envelope will result in better quality data, up-to-date lists, stronger advertising messages and precision-targeted selections that bring larger overall returns on your marketing dollar.
Steve Elias is director of client services, data analytics and processing at MKTG Services, a provider of lists, data solutions and analytics services based in Newtown, Pa. He can be reached at selias@mktgservices.com or (917) 339-7159.
Editor’s Note: To help mailers determine how the new rates for flats/parcels will affect their mail costs, UPS Mail Innovations has developed a new rate calculator. Visit www.upsmi.com.
