Direct Selling: Hot or Not?
6. Don’t Forget Your Wingman
Friends are important, but having that one special ally—your wingman—is critical. The good news for you is that your customers very often want to be your wingman. Given an opportunity, customers often will review products and give opinions about your brand and your merchandise. You should be incorporating these testimonials and product reviews into the site to increase your credibility, strengthen your brand and improve conversion rates.
7. Just Be Yourself
Know who you are, and be true to yourself. There’s nothing sexier than people who know exactly who they are and are comfortable in that skin. Your brand is your skin. Being true to the brand and enforcing your positioning at every level of your site is essential to upping your online sex appeal. Just as important, know who you aren’t, and don’t try to be that. Visitors and customers can tell when you’re out of your comfort zone, and they respond by walking away.
8. Don’t Be Hard to Get
You don’t want your online persona to be saddled with a difficult checkout process. If your site data tells you your most popular exit page is in the middle of your checkout process, that’s a problem. Abandoned cart programs are meant to address folks who leave (for whatever reason) before completing the transaction, but that doesn’t mean you should be taking as a given that customers are just going to leave before they buy. Your checkout should be efficient, as quick as possible and allow guests to buy without creating accounts.
So, there you have it. Just like you and I can take steps to improve our sex appeal, so can you with your Web site. Trim it down, dress it up, give it some personality and watch it work!