Direct Selling: Hot or Not?
3. Stand in Good Light
Sex appeal is about looking your best in the right place. Great hair and makeup along with the perfect outfit deserve to be shown off in the right places. This means your search terms need to be honed to a fine edge to get the greatest impact. If you’re upscale, should you really be acquiring customers on “discount” terms? Probably not.
Running the numbers on new customer acquisition, conversion, contribution, ROI and retention at the keyword level is critical. You wouldn’t base the success of your catalog prospecting on the cumulative response of every list combined. Why would you determine that “PPC works” because an entire series of words does. Standing in good light means showing up where you want and need to show up for the right terms—those that produce the greatest conversion, sales per conversion and sales per click.
You’ve heard a thousand times that it’s the accessories that say so much about you. But how is your site accessorized?
5. Get Your Friends to Say Good Things About You
There’s nothing like a few good friends planted in the crowd to get your desirability up, right? Work in the social network arena to get the word out. Bloggers can drive a ton of traffic to your site and have more pull than you can imagine with consumers. Plus, a key ingredient in the popular search engine algorithms is external links, which, of course, blog references often are.