Editor’s Notes: UGC? Try UGP!
While UGP might be a bit mind-boggling at first, the really cool thing is that companies can let the concept take shape in whatever way makes the most sense for their business model and customer base. To learn more, I encourage you to check out Seybold’s new book, “Outside Innovation” (Collins, 2006).
—Hallie Mummert, editor in chief