Editor’s Notes: The Brand Called Brian Kurtz
In addition to making a personal commitment to being the best he can, Kurtz has applied this same focus to his employer. By spending enough time on lists, as consultant Dick Benson commanded, he knows exactly who is a Boardroom customer and who is not. Thus, he also knows what Boardroom is and what it’s not.
The brand called Brian Kurtz—not a bad way to go through life at all.