Editor’s Notes: Real Money Talks
An important message I’m conveying with these two examples: Value is in the eye of the inconvenienced.
For a different take on loyalty, check out this month’s cover story on Actelion Pharmaceuticals. To better market its flagship drug, Tracleer, and help customers live healthier lives, the biopharmaceuticals firm asked both consumers and the health care community how to best meet their needs. Not that novel an approach, but one from which all of us can learn.