Editor’s Picks TV Upfronts Coachella Went After a Nonprofit Behind an STD Awareness—and Missed a Big Marketing Opportunity By Robert Klara Social Media Week How CTV Marketers Are Using Gen AI to Improve Contextual Advertising By Mark Stenberg BRANDSHARE The Five Issues Causing Marketer Burnout and How to Solve Them Smartsheet Sports Marketing News Keep Snacking on Cheetos, But Use Your ‘Other Hand’ for Important Tasks By T.L. Stanley Summer Olympics 12 Hot AI Startups That Brands Are Working With By Trishla Ostwal FROM ADWEEK BRANDED WITH QUANTCAST A Programmatic Strategy for the Cookieless Present Best of Social Media Week Social Media Week Creators and Strategists Say These Are the Social Trends to Watch By Trishla Ostwal Social Media Week How LTK Powers Seamless (and Lucrative) Deals for Creators and Brands By Kathryn Lundstrom Social Media Week Reddit’s CMO Busts Platform Myths By Lucinda Southern Creativity x Culture Megan Thee Stallion’s Advice to Next Gen of Creators: ‘Don’t Be a Walking Commercial’ By Luz Corona Magazine View All Super Bowl Commercials Inside the Audacious Attempt to DoorDash the Entire Super Bowl By Jameson Fleming Super Bowl Commercials Super Bowl 58 Business Influence Reaches Far Beyond Game Day By Jason Notte Super Bowl Commercials The Business of the Super Bowl By Adweek Staff Data Points Infographic: Making a Memorable Super Bowl Ad By Eva Kis The Adweek Resource LibraryBe a better marketer and get access to the latest Adweek-created guides, exclusive research, and sponsor white papers.See What’s New