Editor's Notebook: Check Us Out Online
Since our raison d'etre is to scope out the latest and greatest in direct mail efforts, we plead guilty as charged that our Web site has been a little lackluster these past few years. Hey, we write about direct mail, so we're print people at heart!
But the Internet, with its boundless capacity to add and/or change page after page of content, has been beckoning. With great pleasure, I can tell you that we recently completed a major overhaul of our online home, www.insidedirectmail.com. For new visitors, we hope the site offers a peek into the world of this newsletter on a regular basis. For our valued customers, we've also added some site features that we hope will become helpful to you in your job.
First off, we've provided a link to the article archive shared by the Target Marketing Group of publications that includes Target Marketing, Catalog Success and FundRaising Success. Presently, you can access articles going back to 1998; in the coming months, we plan to extend the article archive's offerings to 1994. You can search on keywords, issue date and topic to find articles that you might have missed or just can't find in your dusty stack of back issues. To reach this treasure trove of articles, you will need your Inside Direct Mail customer ID code from the address label on the envelope that contains your monthly issue, plus your ZIP code. Or, you can fill out our registration form. Either way, you get article-archive access for free.
Another reason to bookmark the new and improved Inside Direct Mail Web site is to read an exclusive monthly column from copywriter and consultant Ivan Levison. Short and sweet, Levison's columns provide quick tips on how to improve your letters, brochures, outer envelopes and more. Think of it as a mini-refresher course at your fingertips.
We've got a few more ideas up our sleeve, too. In the works is a discussion board where you can post your direct mail questions or reply to a fellow direct mailer's call for help. We also hope you like our soon-to-come compilation of helpful resources, such as links to other direct mail-related Web sites, direct mail books for your must-read list, and a direct mail FAQ section.
But enough about us, us, us. What kind of information on direct mail would you like to see on Inside Direct Mail's Web site? What would make you bookmark www.insidedirectmail.com? Share your requests, comments and, yes, critiques with me at firstname.lastname@example.org.
P.S. A big thank you goes out to former Managing Editor Noelle Skodzinski, who led the Web site redesign; Alton Gilliam, our talented Web designer; and Rob Yoegel, my firm's vice president of online services, who makes all things online possible.