Editor's Note: Savings-driven Spending
Of course, when and if that happens, both prospects and marketers will be doing things differently: 1) Consumers go back to using real money; 2) marketers rediscover direct mail's efficacy and efficiency compared to email marketing; and 3) consumers rediscover that direct mail is the least invasive and most preferable form of advertising. It's as simple as one, two, three.
And speaking of the past and future, this issue marks the 25th anniversary of Inside Direct Mail. Here's to serving your direct mail information needs for another quarter of a century—at least!