Editorial?Leadership in Times of Crisis
Consider our president, George W. Bush. While some may have disagreed with his policies and how he was managing the nation, he has proved to be a strong leader. Another example: New York Mayor Rudy Giuliani. The city was so comforted by his leadership that many New Yorkers suggested bending the rules to allow him to run for a third term.
CEOs and other managers at direct marketing companies can learn from how these and other leaders have responded to crisis. 1) Think long term and translate that thinking to your employees. 2) Don't hide the facts about the down market. 3) Share what you're doing to keep the company going through the tough times. All seemingly simple things, but these actions can go a long way toward earning employee loyalty. Remember, people are your most valuable asset.