Ed Note - New Tools at Your Disposal (352 words)
By Hallie Mummert
What makes you revisit a Web site? For myself, the lone criterion is being able to find what I need, when I want it. It doesn't matter if the home page looks exactly like it did the last time I was at the site—in fact, I like when the navigation doesn't change much, so I easily can find the search feature.
But not everyone is like me. ("Thank God about that," my parents have always said!) In this month's "E-commerce Link," columnist Amy Africa notes that B-to-C sites need to be updated a minimum of every five days, while standard B-to-B sites should be freshened every eight days. Obviously, most people need a reason to come back to your site, whether it be for new products, special offers or new content.
At Target Marketing, we like to think of ourselves as more than "standard." We also believe that a media organization should use all available channels to filter fresh insight and valuable contacts to readers. With this goal in mind, Group Publisher Peggy Hatch rolled up her sleeves in November, and with the help of the TM Group editorial team and our Online Services department, revitalized the Target Marketing Web site. Now when you visit targetmarketingmag.com (the new address for Target Marketing online), you will find a host of resources for knowledge-hungry direct marketers:
- 18 communities, covering such niches as B-to-B, direct mail, e-mail, lists, fulfillment, printing and more. There are free articles, tons of links, special reports and books, as well as an interactive forum.
- A comprehensive calendar of upcoming industry events.
- A searchable database of direct marketing vendors.
- An interactive survey, where you can see how your company measures up to fellow marketers.
Plus, we'll continue to bring you: editorial highlights from the current issue; our article archive; breaking news in the direct marketing industry; and contact information for editors, sales staff and support personnel.