"Yet again, we're seeing the new fad of Web 2.0 on the Internet. Every few years the Internet panacea moves with a new bubble formation. And every time, it goes back to a tried and tested formula: ‘Sell more widgets to more people more often.' That's what drives the Internet of yesterday, today and tomorrow, and marketers would do well to remain very focused on that principle."
-- Mike Faith, CEO and president, Headsets.com
"It's time to take the old banner ad behind the garage and shoot it! Traditional banner ads were effective with Web 1.0's passive and impulsive online consumers. However, Web 2.0 is all about consumer-to-consumer conversations and social networking, catering to today's evolved and highly interactive online consumer. Smart brands are distinguishing themselves in this vibrant and competitive online marketplace by engaging in a two-way dialog with online consumers - a tactic called conversational brand marketing. E-marketing in the new Web is all about making online consumers interact with brands, not just see ads."
-- Venkat Kolluri, CEO, Chitika
"Transactional e-mails typically garner a response rate three to five times the size of purely promotional messages because they are almost always both timely and relevant - matching two of marketing's holy grail elements. That's why I recommend that marketers turn to the trusty old ‘Trojan horse in the inbox' technique: Give customers the transactional information they need and expect from your e-mail, but don't shy away from including corporate branding and promotional messaging in there, as well. Ensure your e-mails are developed in-line with CAN-SPAM guidelines, and then put them to work as powerful vehicles to communicate all the ideas you want your customers to have about you.
"Remember, regardless of the overt purpose for your message or what channel you're delivering it through, it should always build loyalty and brand awareness, always cross-sell and upsell, and always build positive buzz and increased customer satisfaction."
-- Eric Presbrey, senior vice president of sales, Epsilon