Our E-mail Addiction - 1
I'm interested in hearing from PR people for possible stories, and I've always loved trailers and RVs.
I read Crider's e-mail, clicked on the Christian Science Monitor hyperlink, read that story and followed the reference to Cavco, the folks that make these park models. This came hot on the heels of a New York Times story of Sept. 11, "The Next Little Thing?" about the new fad of tiny homes.
Crider's was a thoroughly professional effort--literate, helpful, complete and to the point, with no self-indulgent BS. I went through my archive of stories on houseboats, modular homes, cabins and Sears Kits (offered in the catalog from 1908-1940), and consolidated them all into one file. This may be a story. I wrote Crider and thanked him for the heads-up. His name is on file if I ever do a story on small homes.
If Crider came to me looking for a PR job--and I had an opening--I'd hire him in a Philadelphia minute.
Coming Up: Our E-Mail Addiction - 2: The Letter, HTML and Automatic Replies