E-mail: More Precise Prospect Targeting
Better targeting translates directly into better response rates. Accurate customer profiling—which looks at demographic information related to consumers, business industry type and company size—is needed to define the target market. Knowing more about the target company or individual leads to messages with a high degree of relevance and therefore, impact. The higher the relevance, the better chance that the intended message will break through the clutter. To further refine the target audience, predictive modeling can be used to scientifically identify a company’s best prospects. Predictive modeling analyzes and scores the population based on their propensity to respond to offers and products.
—from Acquire Marketing Services’ whitepaper,
Fulfilling the Promise of E-mail Marketing
For more: www.acquirevision.com