E-mail Databases in the Age of Spam (1,049 words)
If you develop these simple core guidelines, you'll have a good road map to follow to a robust, privacy-compliant e-mail database.
Ann Roskey is vice president of marketing and audience development at Accela Communications. With close to 20 years of marketing and product management experience in the high-tech publishing industry, her primary responsibilities include generating audience for Webcast programming and building circulation for a newsletter service encompassing nearly 40 newsletters. She can be reached at Ann_Roskey@accelacommunications.com.