E-mail: 5 Ways to Build Lifetime Customer Relationships
So, in your database you know who bought what and when. Send them e-mails asking them to rate the product, service, or the ordering and delivery process. You will end up selling more products and building better customer relationships.
E-mail marketing, particularly in a recession, is a cost-effective way of reaching customers to keep their loyalty, attention and continued business. Devote some serious attention to how your e-mail programs are organized—and what you are doing with them. It can be highly profitable.
Arthur Middleton Hughes is the co-author of "Successful E-Mail Marketing Strategies: From Hunting to Farming." He is a senior strategist for Lexington, Mass.-based e-Dialog, which provides precision e-mail solutions for major corporations, and can be reached at email@example.com.