E-Commerce Systems Options
Links to analysis platforms such as Kana and Epiphany allow you to measure and analyze the results of marketing campaigns.
Managers can use BroadVision's point-and-click Dynamic Command Center to modify business rules that dictate editorial content, advertising placement, product pricing or promotional incentives, without involving programmers or taking the site off-line.
Intershop's system, Enfinity, supports multi-channel selling via Web stores, marketplaces, affiliate selling, kiosks—even mobile commerce. You can collect and analyze cross-channel customer data to deliver targeted offers and promotions in every channel, with consistent branding and content across sales channels.
Enfinity lets you sell to a global marketplace with comprehensive globalization features, including support for multiple languages and currencies.
It also supports customer loyalty programs through rules-based personalized content, pricing and promotions.
The system includes integration tools for existing back-end systems such as inventory, accounting, ERP, CRM, supply chain management, purchasing management and sales automation systems.
Set-up is straightforward, with rapid deployment. Extensive out-of-the-box functionality includes: personalization, auctions, product configuration and comparisons, targeted merchandising, loyalty programs, campaign management, marketing analysis, upselling and cross-selling, catalog image and data management, online stock availability and pricing, affiliate selling, customer-specific and contract prices, multiple payment and shipment options, customer service functions, advanced customer profiling, business intelligence and m-commerce functionality.
Blue Martini applications provide rich interaction for customers and partners via an array of touch points, including Web sites, call centers, partner portals, mobile and wireless devices (including PalmTM and Web-enabled phones), in-store kiosks, online marketplaces and e-mail.
Like the other two packages, it offers extensive out-of-the-box functionality, but the open standards allow your developers to create application extensions. Blue Martini also provides a visual integration manager that simplifies integration with other systems.
For direct-to-business operations, Blue Martini lets you create many online catalogs—based on geography, industry, customer type, and whatever other criteria you'd like to use. It manages relationships with complex accounts, including multinational corporations, and tracks information at all organizational levels. There is support for personalized content and role-based views of catalogs, e.g., showing engineers detailed product specifications, while showing buyers pricing and delivery information.