This Is New: Happy #HalloThanksMas
2. Modern Postcard says it helps to market when there's less competition.
3. Fear of a repeat of 2013's last-minute delivery failures fueled this year's early marketing, according to Internet Retailer.
4. E-commerce marketers also have to prepare for the growing importance of mobile devices in shopping, according to Shop.org. "comScore found that 21 percent of Black Friday online sales and 17 percent of Cyber Monday online sales came directly from mobile devices," Shop.org cites.
When's the best time to start holiday marketing and fundraising campaigns?
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