On Nov. 23, Publicare sent out an email informing recipients of the findings in its “Email Marketing Benchmark” survey. What the company did was try to subscribe and receive emails from 7,000 e-commerce-related websites in the United States. Many of those e-commerce marketers failed miserably.
Here’s how Hive says the e-commerce marketers failed and what they can do to fix the problems:
- Offer Email Sign-ups. “Ten percent of the top e-commerce websites we surveyed in the United States do not offer an email subscription sign up,” according to the research.
- Then Send Emails. “[About] 13.2 percent of the websites we surveyed that DO offer a subscription for marketing emails don’t actually send any out,” the research finds. “What is more important is that only 87.3 percent offer an email signup on their homepage in the first place. [And] 29.7 percent of these shops make it simple to signup by promoting their subscription via a popup layer.”
What do marketers think of these findings?
Please respond in the comments section below.
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