E-commerce Link: Work Hand-in-hand
Tip: There are many ways to increase communication with your affiliates. After you have assigned the task to one of your affiliate marketing experts, have them do the following:
1. Monitor affiliate message boards such as www.abestweb.com to see what issues affiliates are talking about and if your program is a topic of discussion.
2. Provide easy access to your phone, e-mail and address.
3. Develop a one-to-one relationship with (at least) your top 20 publishers.
4. Distribute a periodic newsletter with valuable content such as top-performing links, top search terms, upcoming promotions, industry news and consumer testimonials. (Remember to make your e-mails Can Spam compliant.)
Advertisers looking to build a successful affiliate marketing campaign should borrow from the best and include each of these elements in their strategy.
Peter Figueredo is cofounder and CEO of NYC-based NETexponent (www.NETexponent.com), an online direct marketing agency for companies looking to maximize their online customer acquisitions. NETexponent recently was named an AD:Tech award finalist for “Best Affiliate Marketing Campaign” for its work with The New York Times. Figueredo can be reached at (212) 981-2700 or peter@NETexponent.com.