E-commerce Link: Show and Sell
Add flexibility to your online sales presentation with on-th-fly image generation
Images sell. A Web site that actively uses its image assets as a merchandising tool has a distinct advantage in generating sales. Fortunately for online marketers, new dynamic imaging technologies let you use your images far more flexibly than ever before, vastly increasing the effectiveness of your online merchandising.
These technologies allow you to create any number of high-quality images, place them anywhere on your site, and capitalize on your Web site data to customize them for any merchandising need. You can even personalize them according to your customer data. This is all done far faster and more cost-effectively than traditional image production ever could allow.
How Dynamic Imaging Applications Work
As much as 50 percent of your online real estate may be occupied by images. Used properly, these images can be one of your most powerful selling tools, but they are static and they can cost a good deal to create. Every time you want to change a merchandising display you need to enlist your graphic designers and have them create your images manually.
In contrast, dynamic imaging technologies automatically create high-quality, customized, derivative images and place them on your Web site in real time. These technologies can take any high-resolution master image and render it in a number of different ways to create the merchandising images you need. You enter the parameters for each derivative image through a back-end interface. Your merchandising staff can set up image size, zoom, cropping, text overlays, graphic overlays, colorization and other changes. Dynamic imaging automatically can read Web page data, such as the image size parameters hard-coded into your page templates, and it can pull up customer data and campaign rules to create highly targeted images for specific uses.