2. Turn every category gateway page into a selling page by converting every main gateway image into a clickable ensemble. Create simple ensembles throughout your site and place them on all gateway and index pages to help increase incremental sales and bring slow-moving products to customers’ attention.
3. Create ensembles composed entirely of sale goods to help move discounted or clearance merchandise. Or you might apply discounts to selected ensemble items to encourage customers to use ensembles and to spur sales of related items.
4. Facilitate seasonal or special-event merchandising using special ensembles. If you’re having a Holiday Party sale, create ensembles of clothing, home décor and food items that evoke the holiday spirit. Or more broadly speaking, override your regular ensembles with those created entirely from seasonal products.
Finally, don’t forget that all sales of ensemble goods should be tracked so you know how well they perform for your business. Like other merchants who use them, you’re very likely to find they have a positive impact on your overall Internet sales.
Ken Burke is president and CEO of Multimedia Live, an e-commerce technology and development company based in Petaluma, Calif. He can be reached at (707) 773-3434 or email@example.com.