Duncraft’s Email Prepares Its Customers for Winter
As this email shows, some customers in one of America’s biggest hobbies may need a helping hand when the seasons change.
Mailer Name: Duncraft
Date Emailed: October 19, 2015
Birdwatchers feed birds for a lot of reasons. Maybe they want to bring some natural beauty to their backyard, and listen to their songs. For some people, it’s a form of relaxation. Then there’s the most simple and obvious reason: they want to help birds survive.
Duncraft caters to the bird-loving audience with a wide variety of products. Here, as winter approaches, its email makes a special offer. “Brr. Warm Savings for Cold Weather Feeding!” the subject line says. In the top image, two birds peck at seed in a feeding tray. The company’s staff leverages its expertise by offering discounts of up to thirty percent on cold weather foods.
The next block displays three “must-have”product types that offer expanded help for birds during colder months. With usual food sources diminished, a high-capacity feeder can take care of more birds. Suet provides more protein and energy. And, then there are heated water baths. Each caption and photo clicks through to its category on the Duncraft website.
When the weather begins to change, think of what products and benefits to highlight.