What starts as a great idea can result in wasted good will and money if you don't understand how the U.S. Postal Service (USPS) processes business reply mail or how you can recoup your funds.
According to the Philadelphia BMC Business Mail Entry department, business reply mail is scanned when BREs are returned, and the amount is debited from marketers' accounts automatically. The presence of a postage stamp means nothing to the machinery.
However, if you collect your BREs with postage stamps (no fewer than 100 at a time) and fill out Form 3533, you can get your account credited, says Peter Moore, of Peter Moore Software.
Depending on how many of your donors place stamps on BREs, you could possibly save some money. Only you can decide if the time spent sorting the reply envelopes is worth it.