Don't Let Technology Get the Best of You: 4 Tips to Stay on Top
In this day and age, it’s nearly impossible to avoid technology — unless of course you’re living on a deserted island, and if that’s the case, you wouldn’t be reading this in the first place. For everyone else, we live in a world bursting at the seams with emails, news feeds, networking requests, pings, text messages and more. It seems that with every passing day comes the introduction of a new tech tool that claims to revolutionize the way we communicate. It’s almost enough to make that deserted island appealing, after all. Luckily, there are a few things that you can do as a CMO or marketing leader to deal with emerging technologies that will both keep you sane and on top of what’s on the forefront in tech. Here are four tips to keep in mind:
1. Big Data Is Not a New Discovery. It’s been around for years and was dubbed so by analyst Doug Laney back in the technology stone age that was 2001. In the years since, big data has played a key role in helping streamline tech by processing information faster and more efficiently than ever before. If used correctly, businesses can use this data to their advantage by learning more about customers and catering their goods to meet clients’ needs. One good example of this is the online movie giant Netflix, which uses different algorithms to help decipher viewers’ film and TV preferences and decide what kind of original series it should produce next. It’s thanks to algorithms that we have the TV show “House of Cards.”
2. Privacy and Avoiding the Creep Factor. If you’re thinking that all of this confidential information available at a company’s fingertips veers a bit toward stalker territory, you’re not alone. I think we all remember the great Target data breach of 2013 when 40 million debit and credit card numbers were stolen. The corporation wound up losing millions in revenue and both it and other companies in the retail industry learned from the debacle and have since heightened their own data security. As marketing leaders, it’s our job to know our customers front and back, but to also recognize that this information is highly confidential and that it’s our job to keep it secure with an iron fist.