Don't Blindfold Your Marketing: Invest in Knowledge Before Tactics
Depending on the time and resources you have, you always have options. If you have no time and no budget, carve out some from your tactical plan. You may feel as though you are robbing your chance to strike it big. But you aren't. You are actually feeding your strategy the marketing knowledge it needs to thrive.
If you skip this important step, you risk wasting budget on ineffective tactics.
Yes, it is tough out there for marketers. The good news is we can do more with less. We can be focused and efficient. To achieve it, arm yourself with knowledge to laser focus the effort. It will bring results and a return on your organization's investment.