Donations During Crisis: Josh Duggar and How Fundraisers, Churches Can Navigate a Tricky National Conversation
My close friends are very concerned about their children right now. Chances are, marketers are thinking more about whom their children encounter, too. For sexual assault and religious organization fundraisers, the thoughts brought about by Josh Duggar's apology after he, one of the stars of TLC's "19 Kids and Counting," was accused of molesting five young girls are quite different.
On Tuesday, The Washington Post reported Arkansas Child Protective Services is investigating what's happening in the Duggar household in light of Josh Duggar's apology. On Wednesday, the Post reports advertisers — including General Mills, Walgreens, Choice Hotels and Payless ShoeSource — are pulling their support of the suspended show.
.@WaltDisneyWorld, d'you know your ad is on @TLC's #19Kids web pg? Please ask for it to be removed. #CancelTheDuggars pic.twitter.com/bJWf7ee7Q2
— Maumee Mom (@MaumeeMom) May 27, 2015
But fallout from the actions of Josh Duggar — the No. 1 consumer search term as of Saturday, according to Experian Marketing Services — is far from finished. For fundraisers, the thoughts may be about reaching out to donors and creating awareness among abuse survivors about their services. For evangelical Christians, the concern may be about their religion being painted with the broad brush of blame.
Below are tips for both groups.
Fundraisers can gather donations during crisis in many ways. Here are a few:
1. Education. The Rape, Abuse and Incest National Network is being mentioned in educational content and providing some of its own:
What are the statutes of limitations on #rape/ sexual assault crimes in your state? https://t.co/t7NfT74Qka #opdeatheaters #JoshDuggar
— Barb Dahl (@barbdahlia) May 26, 2015
RAINN's statement on #JoshDuggar's child abuse allegations: http://t.co/NXuSXKkOQU @TLC @usweekly
— RAINN (@RAINN01) May 22, 2015
2. Ask for Donations. Some of the tips for requesting donations during a crisis apply here. GettingAttention.org provided the following advice to fundraisers after a typhoon: