DMA2014: Don’t Be U2
Apple’s customers didn’t want that free U2 album on their phones and they let the company know. But what would’ve prevented that marketing problem is listening to what customers say in the first place. Research his company released at DMA2014 in San Diego says so, intones Michael Fisher, president of Yes Lifecycle Marketing, an Infogroup company. In this video, Fisher reveals how to fix marketing departments to Heather Fletcher, senior editor of Target Marketing.