Do You Web 2.0?
What is Web 2.0? The term refers to second-generation Web sites that leverage the Web as a platform of services where users can control their own data and also add to the overall value of the Web by contributing content and capabilities. Examples of Web 2.0 include:
- social networking sites,
- video and photo-sharing sites, and
- similar sites based on shared content and user collaboration.
Never heard of it? Don’t feel bad. Zoomerang recently asked marketers what they know about Web 2.0. The Zoomerang Web 2.0 Survey was conducted online between Oct. 30, 2006 and Nov. 10, 2006 among 400 marketers—79 percent of which were unfamiliar with the term.
Of those marketers familiar with Web 2.0, 33 percent actually are using it.
The most popular applications?
- podcasting and
- social networking
“Our benchmark survey indicates that Web 2.0 is in the initial phase of adoption and implementation by marketers,” says Dana Meade, general manager of Zoomerang. “However, given the success reported by vanguard users, we expect to see a sharp increase in the use of second-generation Web tools and techniques by marketers across a wide array of industries.”
So what can you use it for? When asked why they were developing Web 2.0 strategies, two-thirds of respondents said it was for:
- brand building and/or
- to tap into the know-how and innovation of target audiences.
The Zoomerang Web 2.0 Survey revealed that more than 70 percent of those marketers using Web 2.0 tools and techniques have found them to be successful. Why not give it a try?
MarketTools is a provider of on-demand market research. It’s range of research applications and services provides organizations with unique access to their target markets—to uncover unmet needs, reduce time to market for new products, and capture more market share. Through Zoomerang™, the pioneer in online surveys, MarketTools provides a self-service platform and services for fast feedback. For more information: http://info.zoomerang.com or www.markettools.com.