DMA2014: E-commerce Is Moving Faster Than You Are – Catch Up!
Craver believes eventually, all platforms will monetize through commerce. Also, he says location-based marketing can bridge offline and online retail, as recorded by Mark Donatelli, global head of data strategy and planning at Ogilvy & Mather Worldwide.
Then there are the "instant gratification marketplaces." Once, Craver recalls, people used to walk around flea markets. Now they visit Etsy. Add more examples to the list with Uber, Airbnb and OpenTable.
Brian Fetherstonhaugh, OgilvyOne chairman and CEO, provides presentation's key takeaways about e-commerce—which @jennebarbour tweets him calling "the only positive driver of positive same-store sales growth":
- It is an unstoppable global force
- Put it at the center, not on the side of marketing
- Think "continuous commerce," not just the transaction
- Mobile shows the way
- Bet at least one chapter of your career on e-commerce
What else is new for e-commerce marketers?
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