DMA Releases New 'Power of Direct' Report; DM-Driven Sales Growth Outpace Overall Economic Growth
Preparation of the Report
DMA’s The Power of Direct Marketing Report was prepared in August 2011 using the economic model of US direct marketing activity updated every year for DMA by Global Insight. Incorporating the most recent data available on developments in all sectors of the US economy, it aims to help marketers plan expenditures, sales, ROI, and employment for the 16-month period through the end of 2009.
The report is available for download on DMA’s online bookstore. The cost is $295 for DMA members and $595 for non-members. To purchase, please click here.