DMA Makes Statement in Response to State of the Union
The President said, “In this new economy, workers and startups and small businesses need more of a voice, not less. The rules should work for them. And this year I plan to lift up the many businesses who’ve figured out that doing right by their workers ends up being good for their shareholders, their customers, and their communities, so that we can spread those best practices across America.”
DMA became one of the first trade associations to support fledgling companies in our industry through a startup competition called the HOT ZONE at DMA’s annual event, &THEN. The HOT ZONE provided fifteen new and innovative martech and adtech companies free exhibit space and the chance to compete to win cash prizes. We’ve seen first-hand the role new and energetic companies play in sparking innovation and are already underway with plans to expand the HOT ZONE startup competition in 2016.
DMA also made it a point in 2015 to feature executives whose companies put purpose before profit at our top events. These featured executives, who include Blake Mycoskie of TOMS and Dave Gilboa of Warby Parker, to name a few, have built their businesses around giving back and helping those in need. DMA will continue to provide a platform for these companies in the marketing industry that have a purpose beyond profit, and we applaud the President’s support of startups and purpose-focused companies.
About the Direct Marketing Association (DMA)
The Direct Marketing Association, founded in 1917, is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing. DMA represents thousands of companies and nonprofit organizations across the entire ecosystem of data-driven marketing – including supply and demand sides. As such, DMA is uniquely positioned to bring together all industry participants to address the most significant challenges and advance solutions that benefit the marketplace. DMA’s solutions bring forward INNOVATION that accelerates business growth, EDUCATION that develops talent and ensures compliance with ethical and best practices, and ADVOCACY that advances policies which support innovation in marketing. DMA’s signature event, &THEN, is the largest global event for data-driven marketing and attracts the industry’s top leaders and practitioners from around the world.