DMA Makes Statement in Response to State of the Union
International Commerce Helps Drive U.S. Growth and Must be Protected
Tonight, the President underscored the importance of international open markets. When the European Court of Justice (ECJ) struck down the Safe Harbor Framework in October 2015, the Court put at risk the ability of over 4,000 U.S. companies to conduct responsible business that benefits consumers and many national economies, particularly among those most in need of commercial innovation. The reestablishment of a Safe Harbor agreement for data flows between the EU and the U.S remains a high priority, and DMA urges the administration to take the final steps to establish a Safe Harbor 2.0 to ensure U.S. businesses continue operations in Europe. Any additional delay jeopardizes the American position as a global tech and innovation leader.
Marketing Industry Self-Regulation Continues to Foster Responsible Marketing and Innovation that Benefits Consumers
To sustain both the job growth touted tonight by the President and the continued data-driven advancements and innovations in technology, regulators must continue the balance between adaptable industry self-regulation alongside sectoral laws. Overregulation is a sure method to stifle economic growth and innovation, be it from state or federal authorities. Existing law provides a proper balance, with sectoral laws (such as HIPAA, COPPA and FCRA) securing sensitive and private information while industry self-regulation monitors and addresses both online and offline marketing and advertising information practices. For more than 40 years, DMA has led a robust self-regulatory program that is constantly enforced and continually updated. DMA’s enforcement remains nimble, adapting to changes and advancements in technology, such as the recent adoption of AdChoices on mobile devices.
Startups Are a Vital Engine of Innovation and Jobs Growth and Pursuing a Purpose Beyond Profit Wins Customers and Lifts Our Economy
President Obama rightly recognized in his speech the importance of supporting the new economy in America that encourages startups to launch, grow and compete, and that rewards what we at DMA call “Purpose beyond profit.”