DMA ECHO Green Marketing Award Entry Form: Consumers Union
"Do's and Don'ts," "Shopping Secrets Galore!" and the "Lessons" package were printed with low-VOC inks comprised of renewable soy and vegetable oils and rosins. The repositionable labels found on "Shopping Secrets Galore" and "Lessons" are paper-based and made with recycling-compatible adhesive. The "Lessons" outer envelope was printed roll-to-roll litho effectively reducing paper tonnage. Litho roll cores are collected and re-used. The envelopes were run with an open panel window. Why is that significant?
- approximately 31,160# of window patch material was NOT used
- all chips removed for the open slot window were collected, sorted, and recycled
- the open slot window saved approximately $4.75/M in cost
In the area of Recycling & Pollution Reduction we instituted an extensive digital work-flow allowing us to share, transmit, and proof files electronically using an electronic shared review system, ftp sites, and soft proofing programs. Although we recognize that online activities have a footprint too, the net benefit is that by eliminating vast amounts of CDs, photocopies, and overnight packages, we minimized a tremendous amount of unnecessary duplication. We encouraged our customers to recycle what we sent and printed the DMA's Recycle Please logo on the inside page of "Do's and Don'ts," "Shopping Secrets Galore!," and the "Lessons" brochure.
We delivered our mail to postal facilities nationwide via truck and rail. Our logistics plan made use of the EPA Smart Way Transport collaboration with the freight sector that is designed to improve energy efficiency and reduce green house gas and air pollutant emissions by making use of lighter-weight tractor and trailer components, reduced highway speeds, low-viscosity lubricants, reduced engine idling, among other things. Of the total number of miles shipped for each package, the following percentages were run by carriers that are partners in the Smart Way Transport program: