New York, NY, June 18, 2014—With urging from the Direct Marketing Association (DMA) and the rest of the Digital Due Process Coalition, efforts to reform the Electronic Communications Privacy Act (ECPA) have reached an important milestone: a whopping 218 members of the House—from both sides of the aisle—now support H.R. 1852, a bill that would create fundamental safeguards to protect consumer data.
In a recent poll, 84 percent of Americans expressed a desire to reform ECPA. As one of DMA's "Five Fundamentals for the Future," ECPA reform is a top priority for DMA and its members. H.R. 1852 was introduced last year by Representatives Kevin Yoder (R-KS), Tom Graves (R-GA), and Jared Polis (D-CO). Slowly, DMA has pushed both sides of the aisle to support "warrant for content" reforms to ECPA. Today, 136 Democrats and 82 Republicans agreed with us.
The Yoder-Graves-Polis bill gives Congress the rare opportunity to guarantee the same amount of privacy to electronic communications as those offline. DMA urges House leadership to move expeditiously to pass H.R. 1852 out of the committee and by the full House.
Further information is available on the DMA blog.
About Direct Marketing Association (DMA)
The Direct Marketing Association (www.thedma.org) is the world's largest trade association dedicated to advancing and protecting responsible data-driven marketing. Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques. DMA provides the voice to shape policy and public opinion, the connections to grow members' businesses and the tools to ensure full compliance with ethical and best practices, as well as professional development.
In 2012, the Data-Driven Marketing Economy (DDME) added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs. The real value of data is in its exchange across the DDME: 70 percent of the value of the DDME—$110 billion in revenue and 478,000 jobs—depends on the ability of firms to exchange data across the DDME.