DMA Kicks Off 2012 International ECHO Awards Competition
New York, NY, February 21, 2012 - The Direct Marketing Association (DMA) today announced that the 2012 International ECHO Awards competition is underway. These prestigious awards honor the world's outstanding marketing campaigns that demonstrate exceptional creativity, visionary strategy and results. The awards will be presented at a gala ceremony held October 16 in Las Vegas, Nevada. The deadline for submissions is April 25, 2012.
This year's ECHO competition will honor excellence in 12 channels: alternative media, catalog, direct mail, email, mobile, print; search engine marketing, social media, telemarketing, television/video/radio, Web advertising, and Web development.
Winners will be selected in 12 business categories: automotive; business and consumer services; communications and utilities; financial products and services; information technologies; insurance; nonprofit; pharmaceutical and healthcare; product manufacturing and distribution; publishing and entertainment; retail and direct sales; and travel and hospitality/transportation.
Each year, ECHO entries include multichannel campaigns from the US and over 50 countries, including Argentina, Denmark, Germany, Malaysia, New Zealand, Spain, and Sweden. This year's Awards Ceremony and Gala will be held during the DMA2012 Annual Conference & Exhibition: The Global Event for Real-Time Marketers, October 13-18, at the Mandalay Bay in Las Vegas. For a full list of last year's winners, please click here.
In addition to the Gold, Silver, and Bronze EHCO awards, seven special awards will also be presented: the Diamond ECHO; the ECHO Governors Award for Strategic Innovation; the Henry Hoke Award; the Search Marketing Award; the US Postal Service Gold Mailbox Award; and the Green Mailbox Award.
This year, for the first time, the Pitney Bowes Personal Connections ECHO Award will recognize the outstanding use of customer insights to create highly personal and lasting customer relationships. The award evaluates and honors the mutual value created through personal connections, for both the customer and the marketer.