DMA2011: 9 Digital and Direct Marketing Trends for 2012
7. The pace of mergers and acquisitions accelerates in the digital display sector. What's more, there will be a continued consolidation of agencies with mobile and social specialties, Biegel said.
8. Privacy regulation moves back into the Washington conversation. Legislators will continue to examine the impact of European Union privacy laws enacted this year. Probable outcomes, Biegel said, "include data breach security legislation and some form of baseline privacy rules around sensitive information, although I don't see a ‘Do Not Track’ bill being enacted."
9. The economy. If the U.S. goes into a recesssion it will negatively impact all measured media channels. What's more, "marketers will stick to longer test periods as spend tilts back towards retention marketing," Biegel said.