DM2-DecisionMaker Announces New List Management of Exclusive DecisionMakers from the BuyerZone.com Subscriber File
Oak Brook , IL — June 28, 2007 — DM2-DecisionMaker (DM2), a B-to-B direct marketing service provider, today announced that the BuyerZone list of more than 750,000 small to mid-size business professionals is now under their list management services. BuyerZone subscribers are pre-qualified buyers of products and services ranging from office equipment to financial and business services to retail, industrial and construction equipment. These high-level decision makers demonstrate their purchasing authority through a sophisticated online Request for Quote (RFQ) process.
“The addition of the BuyerZone file to the DM2 list management services significantly strengthens our small business presence and enables us to help businesses target this market segment more effectively,” says Steve Rourke, VP and General Manager of DM2-DecisionMaker. “Our focus on high-demand vertical and horizontal industries is a critical factor for our customers’ success.”
“The BuyerZone model is to connect business sellers and buyers online at the exact time of the buyers’ purchasing need,” said Sam Zales, President of BuyerZone. “Partnering with DM2 will ensure the successful extension of this model to an offline arena, enabling companies to reach out to hundreds of thousands of pre-qualified small and mid-size businesses through multiple direct marketing channels.”
BuyerZone leads have resulted in more than $5 billion in B2B transactions since 2004. These pre-qualified business buyers are now available for targeted direct marketing offers including merchandise catalogs, business services offers, seminars/education and training - to name a few.
DM2-DecisionMaker® (dm2decisionmaker.com) is direct marketing to decision makers. DM2 is a business-to-business marketing service provider and list manager that connects marketers with decision makers through ROI-based marketing services including multi-channel list rental, lead generation and qualification, event marketing services, expert research panels, and custom marketing programs.
Since 1992, BuyerZone (www.buyerzone.com) has helped millions of businesses save time and money on their most essential business purchases. With more than $5 billion in business purchasing transactions facilitated through its marketplace since 2004, BuyerZone’s service attracts active buyers seeking purchasing guidance across more than 135 business product and service categories. BuyerZone’s free Request for Quotes service uses a dynamic matching process to connect each buyer with the most appropriate providers within a comprehensive network of more than 7,500 top local and national suppliers. BuyerZone has been recognized by Deloitte for five consecutive years as one of the fastest growing companies in New England.