DM2-DecisionMaker Announces Brand New Email Marketing Opportunities from RSMeans – the Leading Source of Cost Data in the Construction Industry
Oak Brook, IL — October 15, 2007 — DM2-DecisionMaker (DM2), a leading B-to-B marketing services provider, today announced the availability of nearly 50,000 never before released email names from RSMeans, a Reed Construction Data company. Means Building Construction Cost Data is the most used, quoted, and respected unit price guide available for estimators and bidders in the construction industry.
Professional estimators from public and private sectors including Fortune 1000 organizations, government agencies, school districts, colleges and universities, A/E/C firms, municipalities, healthcare systems and professional associations rely on the RSMeans price data for accurate budgeting, estimating and forecasting. And many of these hard-to-reach decision makers are now accessible through email marketing to companies who target the construction market.
“At DM2, our level of quality and detail about the buyers in the construction industry significantly increases the effectiveness of sales and marketing professionals who need to target and reach decision makers in this market,” says Steve Rourke, VP and General Manager of DM2-DecisionMaker. “The addition of email marketing opportunities in this sector enables the ability to deliver targeted messages with a fully integrated and measurable approach.”
“Not many industries have such a great need to integrate internal data with external industry data for decision-making, forecasting, budgeting and day-to-day operations, and at RSMeans our deep industry knowledge enables us to develop insights from past data, project estimates and forecasts, and design management tools for purchasers and decision makers in the construction industry,” stated John Ware, RSMeans Senior Vice President and General Manager. “We also recognize the great sales and marketing value of reaching these decision makers, and we are excited to partner with DM2 to present the opportunity to effectively target them.”
RSMeans is North America’s leading supplier of construction cost information. A product line of Reed Construction Data, RSMeans provides accurate and up-to-date cost information that helps owners, developers, architects, engineers, contractors and others to carefully and precisely project and control the cost of both new building construction and renovation projects. The newly released email addresses of the purchasers of this data will help marketing and sales professionals successfully integrate their efforts and increase their marketing effectiveness.