DM2-DecisionMaker Adds Four Million Names to the DecisionMaker® Medical Marketplace Database
Oak Brook, IL — October 15, 2007 — DM2-DecisionMaker (DM2), a B-to-B direct marketing services provider, today announced the addition of more than four million names to the DecisionMaker Medical Marketplace Database, a primary source for multi-channel, integrated direct marketing prospects. This enhancement brings the total number of names available in the medical market to 7,009,325. The new names include medical professionals who work in hospitals, nursing homes, long-term care facilities, physician’s offices and home healthcare – as well as dental offices, laboratories and public health institutions. With specialties ranging from cardiology and critical care to mental health and physical therapy, these disciplined professionals have the authority to purchase everything from office supplies to medical equipment. And they need continuing education and training services to stay current with professional certification requirements.
“DM2 does not serve every industry. We focus exclusively on the B-to-B segments that provide the greatest effectiveness and return on investment in the markets that best match our highly qualified, rich demographic business data,” says Steve Rourke, VP and General Manager of DM2-DecisionMaker. “The addition of these industry-leading medical names provides a very unique opportunity for sales and marketing professionals to effectively target their segment of decision makers in the healthcare market.”
The DecisionMaker Medical Database is frequently targeted for seminar invitations, educational material promotion and training services. Other usage includes offers for business operations and support – from financial software and professional services to high-tech equipment. The sources in the DecisionMaker Medical Database include the American Men & Women of Science Gale Directory, the Journal of Emergency Medicine (JEMS), Nursing Management and the Nurse Practitioner Database from Lippincott Williams & Wilkins, and other industry-leading controlled circulation files and sources from members of the Reed Elsevier family. DecisionMaker Database names are pre-screened, highly qualified, and mapped to the most appropriate industry for targeted marketing needs.