If writing is not your forte, you may want to consider hiring a scriptwriter or public relations marketing person. The script is the most crucial element, without it there is no video. Story board or script out a clear message. Have a purpose. If it's an introductory video, try taking shots that support what the script reflects. A strong message will be supported by strong images.
Avoid the "BobbleHead" theory by mixing up your speaking parts with other images. Simple footage of small actions can make for great viewing. Don't forget to add elements that can help brand you. Try to establish some consistency when shooting multiple videos.
Effective DIY Videos
Now that we've covered what a good video is all about. Let's cover when these do it yourselfers are affective. Here are the types of DIY videos you can easily do that will get your business noticed, even if you didn't hire a huge production company.
- Product Reviews
- Offer Advice
- In shop Promotions
Product reviews are great Do-it-Yourself videos that can be done with a cell phone and posted on YouTube in minutes. Be sure to know what you will talk about ahead of time.
Video production wasn't meant to be done with a cell phone. The quality of the camera and, more importantly, the sound determine the quality of the production. If you are moving around and relying on the recorded sound of the mobile phone, you will get a video that loses the attention of the viewer, and more possibly lose the business of the viewer.
Before creating that video, consider what will happen once that video is posted on the eternal search engines.
If a picture is worth a 1,000 words, then an effective direct marketing sales conversion video can be worth 10,000. Online Video Marketing Deep Dive shows how fusing direct marketing with video marketing delivers sales. As technology has driven fundamental changes in direct marketing,
Eve Grey has been in the film industry for over 20 years as both an actress and a film maker. She currently works as a Producer and Director for one of the leading automotive advertising firms in the country. Eve also is one of the featured bloggers for Herman Advertising and 12 Grove Productions in Fort Lauderdale, Florida.
Eve studied comedy at the 2nd City in Detroit in 1999 and spent 4 years studying acting at the Actors Workshop in Royal Oak, Michigan. She is also an Automotive Sales Veteran and has a degree in Human Service from University of Phoenix. Miss Grey is also a board member for American Advertising Federation in the Fort Lauderdale chapter. In her spare time she works on a television show in development called "Families of Deployment".